Selected work
Below is how I think, shown through systems I designed and ran. Each one includes the decisions I made and what they cost, saved or achieved.
My personal agent setup
37,300 clicks from Google to Flip Education in ten weeks
A daily loop that tests upgrades and keeps what agents use
83 feeds scanned daily so new features get noticed
Building Flip Education's curriculum engine
95,000 public topic pages teachers find on Google
8.1% reply rate on our 7-language Digital PR desk
143 editors who wrote back to my AI agents
Building our agentic website management
1 person replaces the three or four people before
Launching Flip Education in 18 countries and 11 languages with AI agents
8 days from English launch to every language live
How an AI system watches session replays at Flip Education and turns user struggles into proven fixes
4 fixes in Flip Education's code within about three hours
Deciding which AI model goes into production
About a ninth the cost per web-page check, scoring higher
I've built and led GTM and operations teams across eight countries in Europe and the Americas. Now I rebuild and reimagine work for the agentic era.
For years I brought products to market the way the list below shows, with sales teams, processes and a lot of manual work, and it went well. Now AI lets a small team do far more, better, faster and for less, and I have done it both ways. At SEOmonitor I added AI to a company that was already running, with live customers and a team with habits. At Flip Education I built with AI from the first day.
- 2026
Co-founder & CEO at
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Co-founded an AI co-teacher, live in 18 countries and 11 languages with two people; advisor since August 2026.
- 2024–2026
VP Revenue, then Chief Revenue & Operations Officer at
SEOmonitorRan sales, customer success, support and operations, and owned the internal AI roadmap.
- 2022–2023
VP Enterprise Sales EMEA at
ConductorRan the Northern Europe organisation and led ContentKing's sales integration after the acquisition.
- 2020–2022
VP Global Sales at
ContentKingBuilt the enterprise sales organisation from scratch, doubled 7-figure ARR, 4x average deal size, part of the 8-figure exit.
- 2019–2020
Enterprise Account Executive at
BotifyPresident's Club 2019, and #1 of 16 reps worldwide on quota attainment.
- 2013–2019
Sales & Marketing Director, then Head of Global Sales at
Ccaps / OXO (now Powerling)131% average annual growth, clients like Airbnb and the United Nations, opened Toronto with a $1.6M pipeline in 3 months.
- 2012–2013
Inbound sales at
Audivideo
Technical sales of very complex telecom and digital security products, where I started learning the craft of go-to-market.
Notes
Short written notes on how I ran a company with agents.
- September 2026What your team could do with three extra tries a month
- August 202630 of the 56 agents running my company don't think
- August 2026Nobody at my company writes the reports
- August 2026I live in my outbox now
- July 2026The skills layer
- July 2026The rules I make my agents follow before they're allowed to plan
- July 2026I gave my agents a number and stopped assigning them work
Personal projects
Map data © OpenStreetMap contributors
Screens from pullupthetape.com
Pull Up the Tape
Every US president since Reagan, side by side, from official data.
Contact
You can reach me at [email protected].













